Behind the Brands with Livon!
- Tell us a bit more about you and any hobbies you have?
I spent most of my career as a marketer managing brands such as John West, The Famous Grouse and Coca-Cola. During my spare time, I play cricket, badminton and enjoy walking.
- What was your inspiration or reasons to start your brand?
4 years ago, my mom was diagnosed with the liver disease. It caught us all by surprise as she’s a teetotaller. That’s when I first started to look at the impact of liver disease and various causes. Contrary to popular belief, more people get to liver disease via non-alcoholic routes than through excessive alcohol consumption. I wanted to do something about this. As my background is in FMCG marketing, I decided to launch a consumer brand that offers consumers everyday liver health while championing the cause & raising funds for research.
- What would you say are some unique features about your products?
We are the UK’s first and only antioxidant coffee drinks brand. Our drinks are all natural, vegan-friendly and low in calories, sugar & fat.
- Can you share some of the most popular/ best ways to use your products?
We are available in a convenient 250ml ready to go pack. So, most of our consumers use our products on the go. They tend to drink LivOn! from morning till about late afternoon.
- We’re sure your customers love your products, what do your customers say about your brand and products?
They love our social purpose and think that makes us unique. It’s also the transparency that goes with our social commitment that’s mostly appreciated. From a taste point of view, they find the Toffee Apple to be surprising in a good way. It’s something totally unexpected.
- What are some great health benefits about your products?
Antioxidants are essential to our health. We get them from a variety of sources like fruits, vegetables, legumes & beverages. However, each antioxidant is different and not interchangeable. Therefore, we need to have a broad range of antioxidants, each doing a different function in our body. LivOn! contains significantly higher level of antioxidants. And coffee is the only substance with proven evidence to improve liver health. And we deliver these benefits in a low calorie, low sugar & low-fat products.
- What is the future for your brand, any new products launching soon?
We want to build LivOn! to be the champion of liver health in the UK. It’s a long journey but not too dissimilar to the one the likes of Benecol took to become the brand champion of cholesterol reduction.
From a product point of view, we are working on another variant and experimenting with different types of coffee brewing at the moment. Hopefully, they’ll result in some exciting products in the future.
- Any healthy lifestyle tips you can share for our readers?
We believe moderation is the key to a happy and healthy lifestyle. A key part of that is making incremental changes to your lifestyle. Through our experience, we know small changes tend to stick longer than drastic changes. Therefore, if you are looking to improve your lifestyle, then start with small steps and work your way through.